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Sustainable supply chains: creating a responsible sourcing strategy

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Responsible sourcing, also referred to as supply chain responsibility, is a voluntary commitment made by businesses to manage their relationships with suppliers taking social and environmental factors into account. Even though we tend to think of supply chains as tangible, this concept can be applied to both product and service-based businesses. Supply chains can be …

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what is greenwashing and how to avoid it in your marketing strategy

What is greenwashing and how to avoid it in your marketing strategy

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Greenwashing is an increasingly common marketing practice that consumers have been condemning for years. Let’s discuss why greenwashing is a threat to businesses and how you can steer clear of it in your marketing strategy. Greenwashing is such a common practice these days that dictionaries have created entries for it. Meriam-Webster says that greenwashing is …

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Business for good: net-zero, climate-positive and everything in between

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The EU has built an entire body of legislation around its ambition of becoming the first carbon-neutral continent, the consumer goods giant Unilever is working towards being carbon positive by 2030, and about 240 cities around the world have pledged to be net-zero within the next decade.  We can all agree that this all sounds …

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The EU Strategy for sustainable and circular textiles

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The fabric of the fashion business The EU is setting the standard for regulating the private sector’s environmental and social implications. So, if you do business within the EU or have European partners, suppliers, or subsidiaries, you should be prepared. Ursula Von Der Leyen, who has made climate action a priority on her administration’s political …

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Why Sustainability Matters in Business

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At this point, we are all familiar with the ubiquitous concept of “sustainability” to some extent.  It can take many shapes: Governments talking about climate change adaptation plans Investors diverting their allocations from the fossil fuel industry Food producers moving away from certain chemical fertilizers With these three examples, we can see how wide the …

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