Greenwashing is an increasingly common marketing practice that consumers have been condemning for years. Let's discuss why greenwashing is a threat to businesses and how you can steer clear of it in your marketing strategy.
If there’s an issue in the way sustainability is communicated, it is in how vague claims can be. Look at the word “sustainability”. It is overused and misused and this leads to it being often misleading.
These are three hot topics that are here to stay. Recent supply chain issues, political uncertainty and climate change have caused many more companies to question their activities.
Sustainable entrepreneurs are aware of the responsibility they have to society and the planet and are willing to take action toward a net-zero or even climate-positive business model.